
Sorare has introduced in a significant identify from the worldwide soccer world – Lionel Messi – as a brand new model ambassador and investor. Hailing from PSG, Messi is a giant win for Sorare, serving to to spice up its model consciousness and stand as a testomony to its high quality.
As a part of this new partnership, Messi has additionally purchased a share within the firm; whereas not disclosing the numbers, the funding is simply the newest for the cardboard sport, having beforehand earned the curiosity of Gerard Pique.
This partnership additionally contains creating brand-new experiences, one of many many who Sorare has signed. Beforehand, Tennis all-star Serena Williams and Soccer star Kylian Mbappe had already signed comparable partnerships.
The platform has additionally been present process a string of fundraising successes – having raised $680 million throughout its Sequence B funding spherical final September.